DAY ZERO – the deadline when taps would run dry in the Western Cape. This imminent threat created an urgency to bring a brainchild to life during a fragile journey. With a water scarcity crisis as a driver (and a subject for political abuse), this rather simplistic and user-friendly product started off as a mere thought in South Africa’s water-scare Karoo region. This was followed by building upon and testing basic ideas and, soon, turning a good idea into a fine product … but not without having to survive a social media conspiracy plot in the final stages of launching the product!
This product is successfully sold in large quantities, receiving positive customer feedback and end user product reviews. And without a doubt, WaterLoo contributed to substantial water saving in Cape Town, helping to prevent the city from running out of water.